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Global Business Strategy: Asian Perspective
Engelsk
Bogcover for Global Business Strategy: Asian Perspective af Hwy-chang Moon, 9789813224780
Specifikationer
Sprog:
Engelsk
Sider:
348
ISBN-13:
9789813224780
Indbinding:
Paperback
ISBN-10:
9813224789
Udg. Dato:
23 mar 2010
Størrelse i cm:
Oplagsdato:
23 mar 2010
Forfatter(e):

Global Business Strategy: Asian Perspective

Engelsk
Paperback 2010
Format:

Bog beskrivelse

Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.

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Specifikationer
Sprog:
Engelsk
Sider:
348
ISBN-13:
9789813224780
Indbinding:
Paperback
ISBN-10:
9813224789
Udg. Dato:
23 mar 2010
Størrelse i cm:
Oplagsdato:
23 mar 2010
Forfatter(e):
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