Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Global Business Strategy: Asian Perspective
Engelsk Paperback
Se mere i:
Global Business Strategy: Asian Perspective
Engelsk Paperback

575 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.

Product detaljer
Sprog:
Engelsk
Sider:
348
ISBN-13:
9789813224780
Indbinding:
Paperback
Udgave:
ISBN-10:
9813224789
Udg. Dato:
23 mar 2010
Længde:
0mm
Bredde:
0mm
Højde:
0mm
Forlag:
World Scientific Publishing Co Pte Ltd
Oplagsdato:
23 mar 2010
Forfatter(e):
Vi anbefaler også
Kategori sammenhænge