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Global Sport Marketing
- Contemporary Issues and Practice
Engelsk Paperback
Global Sport Marketing
- Contemporary Issues and Practice
Engelsk Paperback

791 kr
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6 - 8 hverdage

Om denne bog

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781138795822
Indbinding:
Paperback
Udgave:
ISBN-10:
1138795828
Kategori:
Udg. Dato:
17 jul 2014
Længde:
22mm
Bredde:
157mm
Højde:
235mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
17 jul 2014
Forfatter(e):
Kategori sammenhænge