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Global Tourist Behavior
Engelsk
Bogcover for Global Tourist Behavior af Muzaffer Uysal, Erdener Kaynak, 9780789000965
Specifikationer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9780789000965
Indbinding:
Paperback
ISBN-10:
0789000962
Udg. Dato:
3 okt 1996
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
3 okt 1996

Global Tourist Behavior

Engelsk
Paperback 1996
Format:

Bog beskrivelse
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before.
New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavior as an integral component of travel and tourism marketing research. It features original, empirical research by tourism scholars representing a variety of locations worldwide, including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, the United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on:
  • marketing places to tourists
  • tourists’knowledge of culture
  • issues in cross-cultural tourism
  • tourism channels and distribution systems
  • international tourism and marketing
  • expert systems in tourism marketing management
  • the impact of mega events
  • health tourism.
    Tourism promoters, decisionmakers, and students will find the information on international travelers’preferences, expectations, motivations, images, attitudes, and choices of tour packages extremely helpful. The book can also be used as a guide for attracting international tourist business and developing appropriate marketing and management strategies for specific destinations.
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Specifikationer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9780789000965
Indbinding:
Paperback
ISBN-10:
0789000962
Udg. Dato:
3 okt 1996
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
3 okt 1996
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