Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Grounded Theory
- A Practical Guide for Management, Business and Market Researchers
Engelsk
Bogcover for Grounded Theory af Christina Goulding, 9780761966838
Specifikationer
Sprog:
Engelsk
Sider:
186
ISBN-13:
9780761966838
Indbinding:
Paperback
ISBN-10:
0761966838
Udg. Dato:
21 maj 2002
Størrelse i cm:
23,2 x 15,9 x 1,1
Oplagsdato:
21 maj 2002
Forfatter(e):

Grounded Theory

- A Practical Guide for Management, Business and Market Researchers
Engelsk
Paperback 2002
Format:

Bog beskrivelse
Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.

Grounded Theory is different from other texts on four levels:

  • It offers an overview of qualitative methods in general and locates grounded theory in this context;
  • It compares and contrasts the various grounded theory approaches in an accessible manner;
  • It offers an in-depth case study for students and researchers to follow/use;
  • And it provides a critique of the methodology itself.

Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

... Vis mere

Forlags Vejl. pris
559,19 kr
Hos Booktok
484 kr
spar 13%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
186
ISBN-13:
9780761966838
Indbinding:
Paperback
ISBN-10:
0761966838
Udg. Dato:
21 maj 2002
Størrelse i cm:
23,2 x 15,9 x 1,1
Oplagsdato:
21 maj 2002
Forfatter(e):
Finder produkter...
Kategori sammenhænge