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Guanxi
- Relationship Marketing in a Chinese Context
Engelsk
Bogcover for Guanxi af Erdener Kaynak, Y.H. Wong, Thomas Leung, 9780789012906
Specifikationer
Sprog:
Engelsk
Sider:
244
ISBN-13:
9780789012906
Indbinding:
Paperback
ISBN-10:
0789012901
Udg. Dato:
27 jul 2001
Størrelse i cm:
34,0 x 32,0 x 1,9
Oplagsdato:
27 jul 2001

Guanxi

- Relationship Marketing in a Chinese Context
Engelsk
Paperback 2001
Format:

Bog beskrivelse
Develop a network of successful business relationships in China!
This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships.
Guanxi is based on an original research study as well as the authors’twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness--all vital parts of guanxi--will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations.
This valuable handbook offers a wealth of information on guanxi:
  • case studies of guanxi in action
  • managerial implications of saving face and reciprocity
  • measuring guanxi quality and performance indicators
  • step-by-step instructions for building guanxi
  • detailed strategies for penetrating the Chinese market
Guanxi is an indispensable tool for anyone wanting to do business in China, for students of international business or Chinese culture, and for scholars interested in international business culture.
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Specifikationer
Sprog:
Engelsk
Sider:
244
ISBN-13:
9780789012906
Indbinding:
Paperback
ISBN-10:
0789012901
Udg. Dato:
27 jul 2001
Størrelse i cm:
34,0 x 32,0 x 1,9
Oplagsdato:
27 jul 2001
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