Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Handbook of Niche Marketing
- Principles and Practice
Engelsk
Bogcover for Handbook of Niche Marketing af Art Weinstein, 9780789023308
Specifikationer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9780789023308
Indbinding:
Paperback
ISBN-10:
078902330X
Udg. Dato:
1 dec 2005
Størrelse i cm:
15,4 x 21,0 x 1,6
Oplagsdato:
1 dec 2005
Forfatter(e):

Handbook of Niche Marketing

- Principles and Practice
Engelsk
Paperback 2005
Format:

Bog beskrivelse
Get closer to “tailor made” marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave.
The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalization—with practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts.The Handbook of Niche Marketing explores niche marketing’s:
  • concepts and theories
  • principles
  • empirical research
  • customer satisfaction issues
  • strategies
  • applications
  • different types of niche marketsThe Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
... Vis mere

Forlags Vejl. pris
9.321,40 kr
Hos Booktok
713 kr
spar 92%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
278
ISBN-13:
9780789023308
Indbinding:
Paperback
ISBN-10:
078902330X
Udg. Dato:
1 dec 2005
Størrelse i cm:
15,4 x 21,0 x 1,6
Oplagsdato:
1 dec 2005
Forfatter(e):
Finder produkter...
Kategori sammenhænge