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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Engelsk
Bogcover for HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) af Theodore Levitt, Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Philip Kotler, 9781422189887
Specifikationer
Sprog:
Engelsk
ISBN-13:
9781422189887
Indbinding:
Paperback
ISBN-10:
1422189880
Udg. Dato:
2 apr 2013
Størrelse i cm:
21,0 x 13,8 x 1,5
Oplagsdato:
2 apr 2013

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Engelsk
Paperback 2013
Format:

Bog beskrivelse

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you’re really in
  • Create products that perform the jobs people need to get done
  • Get a bird’s-eye view of your brand’s strengths and weaknesses
  • Tap a market that’s larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing

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Specifikationer
Sprog:
Engelsk
ISBN-13:
9781422189887
Indbinding:
Paperback
ISBN-10:
1422189880
Udg. Dato:
2 apr 2013
Størrelse i cm:
21,0 x 13,8 x 1,5
Oplagsdato:
2 apr 2013
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