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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Af: Theodore Levitt, Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Philip Kotler Engelsk Paperback

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Af: Theodore Levitt, Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Philip Kotler Engelsk Paperback
Tjek vores konkurrenters priser

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you’re really in
  • Create products that perform the jobs people need to get done
  • Get a bird’s-eye view of your brand’s strengths and weaknesses
  • Tap a market that’s larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing

Vis mere
Tjek vores konkurrenters priser
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Fragt: 39 kr
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Tjek vores konkurrenters priser

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you’re really in
  • Create products that perform the jobs people need to get done
  • Get a bird’s-eye view of your brand’s strengths and weaknesses
  • Tap a market that’s larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 0
ISBN-13: 9781422189887
Indbinding: Paperback
Udgave:
ISBN-10: 1422189880
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 2 apr 2013
Længde: 15mm
Bredde: 138mm
Højde: 210mm
Forlag: Harvard Business Review Press
Oplagsdato: 2 apr 2013
Forfatter(e): Theodore Levitt, Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Philip Kotler
Forfatter(e) Theodore Levitt, Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Philip Kotler

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781422189887

Sprog Engelsk

Indbinding Paperback

Sider 0

Udgave

Længde 15mm

Bredde 138mm

Højde 210mm

Udg. Dato 2 apr 2013

Oplagsdato 2 apr 2013

Forlag Harvard Business Review Press

Kategori sammenhænge