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How to Plan Advertising
Engelsk
Bogcover for How to Plan Advertising af Alan Cooper, 9780826457400
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780826457400
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0826457401
Kategori:
Udg. Dato:
31 maj 2001
Størrelse i cm:
24,3 x 17,3 x 2,4
Oplagsdato:
31 maj 2001
Forfatter(e):
Genre:

How to Plan Advertising

Engelsk
Paperback 2001
Format:

Bog beskrivelse
This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780826457400
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0826457401
Kategori:
Udg. Dato:
31 maj 2001
Størrelse i cm:
24,3 x 17,3 x 2,4
Oplagsdato:
31 maj 2001
Forfatter(e):
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