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Industrial Advertising Copy (RLE Marketing)
Engelsk
Bogcover for Industrial Advertising Copy (RLE Marketing) af R. Bigelow Lockwood, 9781138972636
Specifikationer
Sprog:
Engelsk
Sider:
348
ISBN-13:
9781138972636
Indbinding:
Paperback
ISBN-10:
1138972630
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):
Genre:

Industrial Advertising Copy (RLE Marketing)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.

Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

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Specifikationer
Sprog:
Engelsk
Sider:
348
ISBN-13:
9781138972636
Indbinding:
Paperback
ISBN-10:
1138972630
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):
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