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Industrial Products
- A Guide to the International Marketing Economics Model
Engelsk
Bogcover for Industrial Products af Hans Jansson, Erdener Kaynak, 9781138972667
Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9781138972667
Indbinding:
Paperback
ISBN-10:
1138972665
Kategori:
Udg. Dato:
2 aug 2017
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
2 aug 2017
Forfatter(e):

Industrial Products

- A Guide to the International Marketing Economics Model
Engelsk
Paperback 2017
Format:

Bog beskrivelse
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
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Specifikationer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9781138972667
Indbinding:
Paperback
ISBN-10:
1138972665
Kategori:
Udg. Dato:
2 aug 2017
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
2 aug 2017
Forfatter(e):
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