Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Ingredient Branding
- Making the Invisible Visible
Engelsk
Bogcover for Ingredient Branding af Waldemar Pfoertsch, Philip Kotler, 9783642438189
Specifikationer
Sprog:
Engelsk
Sider:
393
ISBN-13:
9783642438189
Indbinding:
Paperback
ISBN-10:
3642438180
Udg. Dato:
29 nov 2014
Størrelse i cm:
18,6 x 47,5 x 2,5
Oplagsdato:
29 nov 2014

Ingredient Branding

- Making the Invisible Visible
Engelsk
Paperback 2014
Format:

Bog beskrivelse

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.

... Vis mere

Forlags Vejl. pris
640,75 kr
Hos Booktok
491 kr
spar 23%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
393
ISBN-13:
9783642438189
Indbinding:
Paperback
ISBN-10:
3642438180
Udg. Dato:
29 nov 2014
Størrelse i cm:
18,6 x 47,5 x 2,5
Oplagsdato:
29 nov 2014
Finder produkter...
Kategori sammenhænge