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Innovation and New Product Marketing (RLE Marketing)
Engelsk
Bogcover for Innovation and New Product Marketing (RLE Marketing) af David F. Midgley, 9781138972766
Specifikationer
Sprog:
Engelsk
Sider:
296
ISBN-13:
9781138972766
Indbinding:
Paperback
ISBN-10:
1138972762
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):

Innovation and New Product Marketing (RLE Marketing)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

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Specifikationer
Sprog:
Engelsk
Sider:
296
ISBN-13:
9781138972766
Indbinding:
Paperback
ISBN-10:
1138972762
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):
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