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Integrating Marketing and Supply Chain Management
- Converging Paths to Holistic Business Success
Engelsk
Bogcover for Integrating Marketing and Supply Chain Management af Antonios Gasteratos, Adam Lindgreen, Thomas A. Fotiadis, Christos A. Vassiliadis, Dimitris Folinas, 9781041096122
Specifikationer
Sprog:
Engelsk
Sider:
436
ISBN-13:
9781041096122
Indbinding:
Paperback
ISBN-10:
1041096127
Udg. Dato:
14 nov 2025
Størrelse i cm:
17,3 x 24,5 x 2,6
Oplagsdato:
14 nov 2025

Integrating Marketing and Supply Chain Management

- Converging Paths to Holistic Business Success
Engelsk
Paperback 2025
Format:

Bog beskrivelse
Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.
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Specifikationer
Sprog:
Engelsk
Sider:
436
ISBN-13:
9781041096122
Indbinding:
Paperback
ISBN-10:
1041096127
Udg. Dato:
14 nov 2025
Størrelse i cm:
17,3 x 24,5 x 2,6
Oplagsdato:
14 nov 2025
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