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International Business and Management
Engelsk
Bogcover for International Business and Management af Phil Kelly, 9781844807840
Specifikationer
Sprog:
Engelsk
Sider:
608
ISBN-13:
9781844807840
Indbinding:
Paperback
ISBN-10:
1844807843
Udg. Dato:
25 mar 2009
Størrelse i cm:
27,4 x 22,1 x 2,2
Oplagsdato:
25 mar 2009
Forfatter(e):

International Business and Management

Engelsk
Paperback 2009
Format:

Bog beskrivelse
Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students.All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level; ethics and social responsibility; and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business. Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks.
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Specifikationer
Sprog:
Engelsk
Sider:
608
ISBN-13:
9781844807840
Indbinding:
Paperback
ISBN-10:
1844807843
Udg. Dato:
25 mar 2009
Størrelse i cm:
27,4 x 22,1 x 2,2
Oplagsdato:
25 mar 2009
Forfatter(e):
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