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International Cases in Tourism Management
Engelsk
Bogcover for International Cases in Tourism Management af John Swarbrooke, Susan Horner, 9780750655149
Specifikationer
Sprog:
Engelsk
Sider:
410
ISBN-13:
9780750655149
Indbinding:
Paperback
ISBN-10:
0750655143
Udg. Dato:
9 dec 2003
Størrelse i cm:
20,7 x 22,7 x 2,1
Oplagsdato:
9 dec 2003
Forfatter(e):

International Cases in Tourism Management

Engelsk
Paperback 2003
Format:

Bog beskrivelse
International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.






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Specifikationer
Sprog:
Engelsk
Sider:
410
ISBN-13:
9780750655149
Indbinding:
Paperback
ISBN-10:
0750655143
Udg. Dato:
9 dec 2003
Størrelse i cm:
20,7 x 22,7 x 2,1
Oplagsdato:
9 dec 2003
Forfatter(e):
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