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International Marketing (RLE International Business)
- Strategy and Management
Engelsk
Bogcover for International Marketing (RLE International Business) af Martin Hird, Colin Gilligan, 9780415752022
Specifikationer
Sprog:
Engelsk
Sider:
4
ISBN-13:
9780415752022
Indbinding:
Paperback
ISBN-10:
0415752027
Udg. Dato:
21 mar 2014
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
21 mar 2014
Forfatter(e):

International Marketing (RLE International Business)

- Strategy and Management
Engelsk
Paperback 2014
Format:

Bog beskrivelse

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:

  • Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features.
  • Examines the need to structure the whole business organisation in the right way and make international marketing effective
  • Discusses the importance of communication and control

Throughout case studies are used to highlight particular issues.

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Specifikationer
Sprog:
Engelsk
Sider:
4
ISBN-13:
9780415752022
Indbinding:
Paperback
ISBN-10:
0415752027
Udg. Dato:
21 mar 2014
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
21 mar 2014
Forfatter(e):
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