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International Marketing (RLE International Business)
- A Strategic Approach to World Markets
Engelsk
Bogcover for International Marketing (RLE International Business) af Simon Majaro, 9780415752077
Specifikationer
Sprog:
Engelsk
Sider:
4
ISBN-13:
9780415752077
Indbinding:
Paperback
ISBN-10:
0415752078
Udg. Dato:
21 mar 2014
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
21 mar 2014
Forfatter(e):

International Marketing (RLE International Business)

- A Strategic Approach to World Markets
Engelsk
Paperback 2014
Format:

Bog beskrivelse

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.

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Specifikationer
Sprog:
Engelsk
Sider:
4
ISBN-13:
9780415752077
Indbinding:
Paperback
ISBN-10:
0415752078
Udg. Dato:
21 mar 2014
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
21 mar 2014
Forfatter(e):
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