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International Marketing Strategy
- Contemporary Readings
Engelsk
Bogcover for International Marketing Strategy af Robin Lowe, Isobel Doole, 9781861522337
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781861522337
Indbinding:
Paperback
ISBN-10:
1861522339
Udg. Dato:
19 dec 1996
Størrelse i cm:
16,5 x 23,5 x 2,3
Oplagsdato:
19 dec 1996
Forfatter(e):

International Marketing Strategy

- Contemporary Readings
Engelsk
Paperback 1996
Format:

Bog beskrivelse
This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essential elements of marketing in the international context, illustrating developments in the area with detailed examples of particular strategies and techniques; it covers such topics as strategic alliances, entrepreneurship, advertising, branding, culture and multinational portfolios. The editors provide an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.
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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781861522337
Indbinding:
Paperback
ISBN-10:
1861522339
Udg. Dato:
19 dec 1996
Størrelse i cm:
16,5 x 23,5 x 2,3
Oplagsdato:
19 dec 1996
Forfatter(e):
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