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International Retail Marketing
Engelsk
Bogcover for International Retail Marketing af Margaret Bruce, Christopher Moore, Grete Birtwistle, 9780750657488
Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780750657488
Indbinding:
Paperback
ISBN-10:
0750657480
Udg. Dato:
26 jun 2004
Størrelse i cm:
24,3 x 19,9 x 1,5
Oplagsdato:
26 jun 2004
Paperback 2004
Format:

Bog beskrivelse
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
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Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780750657488
Indbinding:
Paperback
ISBN-10:
0750657480
Udg. Dato:
26 jun 2004
Størrelse i cm:
24,3 x 19,9 x 1,5
Oplagsdato:
26 jun 2004
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