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International Sport Marketing
- Issues and Practice
Engelsk
Bogcover for International Sport Marketing af , 9780367730369
Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9780367730369
Indbinding:
Paperback
ISBN-10:
0367730367
Kategori:
Udg. Dato:
18 dec 2020
Størrelse i cm:
15,5 x 23,2 x 1,7
Oplagsdato:
18 dec 2020

International Sport Marketing

- Issues and Practice
Engelsk
Paperback 2020
Format:

Bog beskrivelse

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue?  This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.

The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector.

International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

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Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9780367730369
Indbinding:
Paperback
ISBN-10:
0367730367
Kategori:
Udg. Dato:
18 dec 2020
Størrelse i cm:
15,5 x 23,2 x 1,7
Oplagsdato:
18 dec 2020
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