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Introducing Business English
Engelsk
Bogcover for Introducing Business English af Catherine Nickerson, Brigitte Planken, 9781138016316
Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781138016316
Indbinding:
Paperback
ISBN-10:
1138016314
Udg. Dato:
28 sep 2015
Størrelse i cm:
15,8 x 23,5 x 1,8
Oplagsdato:
28 sep 2015

Introducing Business English

Engelsk
Paperback 2015
Format:

Bog beskrivelse

Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication.

Covering both spoken and written aspects of Business English, this book:

  • examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;
  • discusses the latest research on each topic, and possible future directions;
  • features tasks and practical examples, a section on course design, and further resources.
  • Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

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Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781138016316
Indbinding:
Paperback
ISBN-10:
1138016314
Udg. Dato:
28 sep 2015
Størrelse i cm:
15,8 x 23,5 x 1,8
Oplagsdato:
28 sep 2015
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