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Introducing Business English

Af: Catherine Nickerson, Brigitte Planken Engelsk Paperback

Introducing Business English

Af: Catherine Nickerson, Brigitte Planken Engelsk Paperback
Tjek vores konkurrenters priser

Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication.

Covering both spoken and written aspects of Business English, this book:

  • examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;
  • discusses the latest research on each topic, and possible future directions;
  • features tasks and practical examples, a section on course design, and further resources.

Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

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Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication.

Covering both spoken and written aspects of Business English, this book:

  • examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;
  • discusses the latest research on each topic, and possible future directions;
  • features tasks and practical examples, a section on course design, and further resources.

Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

Produktdetaljer
Sprog: Engelsk
Sider: 172
ISBN-13: 9781138016316
Indbinding: Paperback
Udgave:
ISBN-10: 1138016314
Udg. Dato: 28 sep 2015
Længde: 18mm
Bredde: 235mm
Højde: 158mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 28 sep 2015
Forfatter(e) Catherine Nickerson, Brigitte Planken


Kategori Sprogundervisning: teori og metoder


ISBN-13 9781138016316


Sprog Engelsk


Indbinding Paperback


Sider 172


Udgave


Længde 18mm


Bredde 235mm


Højde 158mm


Udg. Dato 28 sep 2015


Oplagsdato 28 sep 2015


Forlag Taylor & Francis Ltd

Kategori sammenhænge