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Jazz Sells: Music, Marketing, and Meaning
Engelsk
Bogcover for Jazz Sells: Music, Marketing, and Meaning af Mark Laver, 9781138018761
Specifikationer
Sprog:
Engelsk
Sider:
262
ISBN-13:
9781138018761
Indbinding:
Paperback
ISBN-10:
1138018767
Kategori:
Udg. Dato:
3 mar 2015
Størrelse i cm:
23,0 x 15,9 x 1,5
Oplagsdato:
3 mar 2015
Forfatter(e):

Jazz Sells: Music, Marketing, and Meaning

Engelsk
Paperback 2015
Format:

Bog beskrivelse

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

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Specifikationer
Sprog:
Engelsk
Sider:
262
ISBN-13:
9781138018761
Indbinding:
Paperback
ISBN-10:
1138018767
Kategori:
Udg. Dato:
3 mar 2015
Størrelse i cm:
23,0 x 15,9 x 1,5
Oplagsdato:
3 mar 2015
Forfatter(e):
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