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Leisure Marketing
Engelsk
Bogcover for Leisure Marketing af John Swarbrooke, Susan Horner, 9780750655507
Specifikationer
Sprog:
Engelsk
Sider:
424
ISBN-13:
9780750655507
Indbinding:
Paperback
ISBN-10:
075065550X
Kategori:
Udg. Dato:
15 dec 2004
Størrelse i cm:
24,7 x 19,0 x 2,3
Oplagsdato:
15 dec 2004
Forfatter(e):

Leisure Marketing

Engelsk
Paperback 2004
Format:

Bog beskrivelse

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.

A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:

  • Disneyland Resort, Paris: The Marketing Mix
  • Manchester United Football Club: Marketing the Brand
  • The Growth of the Online Retail Travel Market
  • Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping
  • Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.

This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.



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Specifikationer
Sprog:
Engelsk
Sider:
424
ISBN-13:
9780750655507
Indbinding:
Paperback
ISBN-10:
075065550X
Kategori:
Udg. Dato:
15 dec 2004
Størrelse i cm:
24,7 x 19,0 x 2,3
Oplagsdato:
15 dec 2004
Forfatter(e):
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