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Malcolm McDonald on Key Account Management
Engelsk Paperback
Malcolm McDonald on Key Account Management
Engelsk Paperback

304 kr
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Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed.

Malcolm McDonald on Key Account Management takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.

Product detaljer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9780749480776
Indbinding:
Paperback
Udgave:
ISBN-10:
0749480777
Udg. Dato:
3 aug 2017
Længde:
21mm
Bredde:
233mm
Højde:
156mm
Forlag:
Kogan Page Ltd
Oplagsdato:
3 aug 2017
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