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Management of Marketing
Engelsk
Bogcover for Management of Marketing af Geoff Lancaster, Paul Reynolds, 9780750661034
Specifikationer
Sprog:
Engelsk
Sider:
422
ISBN-13:
9780750661034
Indbinding:
Paperback
ISBN-10:
0750661038
Kategori:
Udg. Dato:
2 jun 2005
Størrelse i cm:
23,2 x 15,6 x 2,3
Oplagsdato:
2 jun 2005

Management of Marketing

Engelsk
Paperback 2005
Format:

Bog beskrivelse
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them.

Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.

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Specifikationer
Sprog:
Engelsk
Sider:
422
ISBN-13:
9780750661034
Indbinding:
Paperback
ISBN-10:
0750661038
Kategori:
Udg. Dato:
2 jun 2005
Størrelse i cm:
23,2 x 15,6 x 2,3
Oplagsdato:
2 jun 2005
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