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Managing Marketing Information (RLE Marketing)
Engelsk
Bogcover for Managing Marketing Information (RLE Marketing) af Martin Evans, Nigel Piercy, 9781138980310
Specifikationer
Sprog:
Engelsk
Sider:
242
ISBN-13:
9781138980310
Indbinding:
Paperback
ISBN-10:
1138980315
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):

Managing Marketing Information (RLE Marketing)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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Specifikationer
Sprog:
Engelsk
Sider:
242
ISBN-13:
9781138980310
Indbinding:
Paperback
ISBN-10:
1138980315
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):
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