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Marketing 3.0

- From Products to Customers to the Human Spirit

Marketing 3.0

- From Products to Customers to the Human Spirit
Tjek vores konkurrenters priser
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
Tjek vores konkurrenters priser
Normalpris
kr 250
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9780470598825
Indbinding: Hardback
Udgave:
ISBN-10: 0470598824
Kategori: Salg og marketing
Udg. Dato: 25 maj 2010
Længde: 20mm
Bredde: 160mm
Højde: 238mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 25 maj 2010
Forfatter(e) Iwan Setiawan, Hermawan Kartajaya, Philip Kotler


Kategori Salg og marketing


ISBN-13 9780470598825


Sprog Engelsk


Indbinding Hardback


Sider 208


Udgave


Længde 20mm


Bredde 160mm


Højde 238mm


Udg. Dato 25 maj 2010


Oplagsdato 25 maj 2010


Forlag John Wiley & Sons Inc

Kategori sammenhænge