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Marketing 3.0
- From Products to Customers to the Human Spirit
1
(1)
Engelsk
Bogcover for Marketing 3.0 af Iwan Setiawan, Hermawan Kartajaya, Philip Kotler, 9780470598825
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780470598825
Indbinding:
Hardback
ISBN-10:
0470598824
Kategori:
Udg. Dato:
25 maj 2010
Størrelse i cm:
23,8 x 16,0 x 2,0
Oplagsdato:
25 maj 2010

Marketing 3.0

- From Products to Customers to the Human Spirit
1
(1)
Engelsk
Hardback 2010
Format:

Bog beskrivelse
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
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244,69 kr
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204 kr
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Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780470598825
Indbinding:
Hardback
ISBN-10:
0470598824
Kategori:
Udg. Dato:
25 maj 2010
Størrelse i cm:
23,8 x 16,0 x 2,0
Oplagsdato:
25 maj 2010
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