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Marketing: An Introduction -- Global Edition
Engelsk
Bogcover for Marketing: An Introduction -- Global Edition af Gary Armstrong, Philip Kotler, 9781292753492
Specifikationer
Sprog:
Engelsk
Sider:
644
ISBN-13:
9781292753492
Indbinding:
Paperback
Udgave:
16
ISBN-10:
1292753498
Kategori:
Udg. Dato:
14 okt 2025
Størrelse i cm:
27,5 x 21,7 x 3,0
Oplagsdato:
14 okt 2025
Forfatter(e):

Marketing: An Introduction -- Global Edition

Engelsk
Paperback 2025
Format:

Bog beskrivelse

For principles of marketing courses.

A practical introduction to marketing in the digital age

Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices.

The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

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Specifikationer
Sprog:
Engelsk
Sider:
644
ISBN-13:
9781292753492
Indbinding:
Paperback
Udgave:
16
ISBN-10:
1292753498
Kategori:
Udg. Dato:
14 okt 2025
Størrelse i cm:
27,5 x 21,7 x 3,0
Oplagsdato:
14 okt 2025
Forfatter(e):
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