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Marketing and Feminism
- Current issues and research
Engelsk
Bogcover for Marketing and Feminism af , 9780415219730
Specifikationer
Sprog:
Engelsk
Sider:
296
ISBN-13:
9780415219730
Indbinding:
Paperback
ISBN-10:
0415219736
Udg. Dato:
20 jul 2000
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
20 jul 2000

Marketing and Feminism

- Current issues and research
Engelsk
Paperback 2000
Format:

Bog beskrivelse

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:

* the dark side of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity
* marketing, sex and sexuality.

Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.






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Specifikationer
Sprog:
Engelsk
Sider:
296
ISBN-13:
9780415219730
Indbinding:
Paperback
ISBN-10:
0415219736
Udg. Dato:
20 jul 2000
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
20 jul 2000
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