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Marketing and Supply Chain Management
- A Systemic Approach
Engelsk
Bogcover for Marketing and Supply Chain Management af Dimitris Folinas, Thomas Fotiadis, 9781138181656
Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781138181656
Indbinding:
Paperback
ISBN-10:
113818165X
Udg. Dato:
21 sep 2017
Størrelse i cm:
24,7 x 17,7 x 1,5
Oplagsdato:
21 sep 2017

Marketing and Supply Chain Management

- A Systemic Approach
Engelsk
Paperback 2017
Format:

Bog beskrivelse

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.

Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.

This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.

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Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781138181656
Indbinding:
Paperback
ISBN-10:
113818165X
Udg. Dato:
21 sep 2017
Størrelse i cm:
24,7 x 17,7 x 1,5
Oplagsdato:
21 sep 2017
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