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Marketing Budgeting (RLE Marketing)
- A Political and Organisational Model
Engelsk
Bogcover for Marketing Budgeting (RLE Marketing) af Nigel Piercy, 9781138995635
Specifikationer
Sprog:
Engelsk
Sider:
538
ISBN-13:
9781138995635
Indbinding:
Paperback
ISBN-10:
1138995630
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):

Marketing Budgeting (RLE Marketing)

- A Political and Organisational Model
Engelsk
Paperback 2015
Format:

Bog beskrivelse

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

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Specifikationer
Sprog:
Engelsk
Sider:
538
ISBN-13:
9781138995635
Indbinding:
Paperback
ISBN-10:
1138995630
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):
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