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Marketing Communications
Af: John Egan
Engelsk
Bogcover for Marketing Communications af John Egan, 9781529781212
Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9781529781212
Indbinding:
Paperback
ISBN-10:
1529781213
Kategori:
Udg. Dato:
23 dec 2022
Størrelse i cm:
18,9 x 24,6 x 2,4
Oplagsdato:
23 dec 2022
Forfatter(e):
Paperback 2022
Format:

Bog beskrivelse

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

  • Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
  • Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
  • Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics

This textbook is essential reading for students studying marketing communications or a related topic.

John Egan is Professor of Marketing at Regent’s University, London.      

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Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9781529781212
Indbinding:
Paperback
ISBN-10:
1529781213
Kategori:
Udg. Dato:
23 dec 2022
Størrelse i cm:
18,9 x 24,6 x 2,4
Oplagsdato:
23 dec 2022
Forfatter(e):
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