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Marketing Finance
Engelsk
Bogcover for Marketing Finance af Keith Ward, 9780750657709
Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780750657709
Indbinding:
Paperback
ISBN-10:
0750657707
Udg. Dato:
4 nov 2003
Størrelse i cm:
15,7 x 23,3 x 2,3
Oplagsdato:
4 nov 2003
Forfatter(e):

Marketing Finance

Engelsk
Paperback 2003
Format:

Bog beskrivelse
Building on the author''s previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan.

Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.

Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.



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Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780750657709
Indbinding:
Paperback
ISBN-10:
0750657707
Udg. Dato:
4 nov 2003
Størrelse i cm:
15,7 x 23,3 x 2,3
Oplagsdato:
4 nov 2003
Forfatter(e):
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