Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Marketing for Hospitality and Tourism, Global Edition
Engelsk
Bogcover for Marketing for Hospitality and Tourism, Global Edition af Philip Kotler, John Bowen, Seyhmus Baloglu, James Makens, 9781292363516
Specifikationer
Sprog:
Engelsk
Sider:
688
ISBN-13:
9781292363516
Indbinding:
Paperback
Udgave:
8
ISBN-10:
1292363517
Udg. Dato:
20 apr 2021
Størrelse i cm:
21,7 x 27,6 x 3,2
Oplagsdato:
20 apr 2021

Marketing for Hospitality and Tourism, Global Edition

Engelsk
Paperback 2021
Format:

Bog beskrivelse

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

... Vis mere

Hos Booktok
756 kr
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
688
ISBN-13:
9781292363516
Indbinding:
Paperback
Udgave:
8
ISBN-10:
1292363517
Udg. Dato:
20 apr 2021
Størrelse i cm:
21,7 x 27,6 x 3,2
Oplagsdato:
20 apr 2021
Finder produkter...
Kategori sammenhænge