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Marketing for Hospitality and Tourism, Global Edition

Marketing for Hospitality and Tourism, Global Edition

Tjek vores konkurrenters priser

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Tjek vores konkurrenters priser
Normalpris
kr 669
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Produktdetaljer
Sprog: Engelsk
Sider: 688
ISBN-13: 9781292363516
Indbinding: Paperback
Udgave: 8
ISBN-10: 1292363517
Udg. Dato: 20 apr 2021
Længde: 32mm
Bredde: 276mm
Højde: 217mm
Forlag: Pearson Education Limited
Oplagsdato: 20 apr 2021
Forfatter(e) Philip Kotler, John Bowen, Seyhmus Baloglu, James Makens


Kategori Omkostningsregnskaber


ISBN-13 9781292363516


Sprog Engelsk


Indbinding Paperback


Sider 688


Udgave 8


Længde 32mm


Bredde 276mm


Højde 217mm


Udg. Dato 20 apr 2021


Oplagsdato 20 apr 2021


Forlag Pearson Education Limited

Kategori sammenhænge