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Marketing for the Developing Company (RLE Marketing)
Engelsk
Bogcover for Marketing for the Developing Company (RLE Marketing) af John Winkler, 9781138980457
Specifikationer
Sprog:
Engelsk
Sider:
276
ISBN-13:
9781138980457
Indbinding:
Paperback
ISBN-10:
1138980455
Kategori:
Udg. Dato:
21 dec 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
21 dec 2015
Forfatter(e):

Marketing for the Developing Company (RLE Marketing)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

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Specifikationer
Sprog:
Engelsk
Sider:
276
ISBN-13:
9781138980457
Indbinding:
Paperback
ISBN-10:
1138980455
Kategori:
Udg. Dato:
21 dec 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
21 dec 2015
Forfatter(e):
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