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Marketing in Perspective (RLE Marketing)
Engelsk
Bogcover for Marketing in Perspective (RLE Marketing) af Simon Majaro, 9781138980471
Specifikationer
Sprog:
Engelsk
Sider:
252
ISBN-13:
9781138980471
Indbinding:
Paperback
ISBN-10:
1138980471
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):

Marketing in Perspective (RLE Marketing)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

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Specifikationer
Sprog:
Engelsk
Sider:
252
ISBN-13:
9781138980471
Indbinding:
Paperback
ISBN-10:
1138980471
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):
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