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Marketing Management and Communications in the Public Sector
Engelsk
Bogcover for Marketing Management and Communications in the Public Sector af Jean-Patrick Villeneuve, Martial Pasquier, 9781138655805
Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9781138655805
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138655805
Udg. Dato:
21 aug 2017
Størrelse i cm:
15,8 x 23,5 x 1,6
Oplagsdato:
21 aug 2017

Marketing Management and Communications in the Public Sector

Engelsk
Paperback 2017
Format:

Bog beskrivelse

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

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Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9781138655805
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138655805
Udg. Dato:
21 aug 2017
Størrelse i cm:
15,8 x 23,5 x 1,6
Oplagsdato:
21 aug 2017
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