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Marketing Management and Strategy
- An African Casebook
Engelsk
Bogcover for Marketing Management and Strategy af George Tesar, 9780415783347
Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780415783347
Indbinding:
Paperback
ISBN-10:
0415783348
Udg. Dato:
8 feb 2013
Størrelse i cm:
21,0 x 15,0 x 2,2
Oplagsdato:
8 feb 2013
Forfatter(e):

Marketing Management and Strategy

- An African Casebook
Engelsk
Paperback 2013
Format:

Bog beskrivelse

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa.

By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken.

The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.

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Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780415783347
Indbinding:
Paperback
ISBN-10:
0415783348
Udg. Dato:
8 feb 2013
Størrelse i cm:
21,0 x 15,0 x 2,2
Oplagsdato:
8 feb 2013
Forfatter(e):
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