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Marketing Management and Strategy
Engelsk
Bogcover for Marketing Management and Strategy af Peter Doyle, Phil Stern, 9780273693987
Specifikationer
Sprog:
Engelsk
Sider:
464
ISBN-13:
9780273693987
Indbinding:
Paperback
Udgave:
4
ISBN-10:
0273693980
Kategori:
Udg. Dato:
6 apr 2006
Størrelse i cm:
19,8 x 26,6 x 2,6
Oplagsdato:
6 apr 2006
Forfatter(e):

Marketing Management and Strategy

Engelsk
Paperback 2006
Format:

Bog beskrivelse

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.

This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

 

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Specifikationer
Sprog:
Engelsk
Sider:
464
ISBN-13:
9780273693987
Indbinding:
Paperback
Udgave:
4
ISBN-10:
0273693980
Kategori:
Udg. Dato:
6 apr 2006
Størrelse i cm:
19,8 x 26,6 x 2,6
Oplagsdato:
6 apr 2006
Forfatter(e):
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