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Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Engelsk
Bogcover for Marketing Management (Arab World Editions) with MyMarketingLab Access Card af Philip Kotler, Kevin Keller, Salah Hassan, Imad Baalbaki, Hamed Shamma, 9781447925217
Specifikationer
Sprog:
Engelsk
ISBN-13:
9781447925217
Indbinding:
Andet
ISBN-10:
1447925211
Udg. Dato:
9 aug 2012
Størrelse i cm:
27,5 x 21,0 x 2,5
Oplagsdato:
9 aug 2012

Marketing Management (Arab World Editions) with MyMarketingLab Access Card

Engelsk
Format:

Bog beskrivelse

This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.

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Specifikationer
Sprog:
Engelsk
ISBN-13:
9781447925217
Indbinding:
Andet
ISBN-10:
1447925211
Udg. Dato:
9 aug 2012
Størrelse i cm:
27,5 x 21,0 x 2,5
Oplagsdato:
9 aug 2012
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