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Marketing Management in Air Transport (RLE Marketing)
Engelsk
Bogcover for Marketing Management in Air Transport (RLE Marketing) af Jack Grumbridge, 9781138995659
Specifikationer
Sprog:
Engelsk
Sider:
148
ISBN-13:
9781138995659
Indbinding:
Paperback
ISBN-10:
1138995657
Kategori:
Udg. Dato:
11 dec 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
11 dec 2015
Forfatter(e):

Marketing Management in Air Transport (RLE Marketing)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.

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Specifikationer
Sprog:
Engelsk
Sider:
148
ISBN-13:
9781138995659
Indbinding:
Paperback
ISBN-10:
1138995657
Kategori:
Udg. Dato:
11 dec 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
11 dec 2015
Forfatter(e):
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