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Marketing Management

Af: Philip Kotler, Malcolm Goodman, Kevin Keller, Torben Hansen, Mairead Brady Engelsk Paperback

Marketing Management

Af: Philip Kotler, Malcolm Goodman, Kevin Keller, Torben Hansen, Mairead Brady Engelsk Paperback
Tjek vores konkurrenters priser

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice

A key text both for undergraduate and postgraduate programmes in Marketing Management.

An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the

5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes.

Key features of this book include:

  • A structure designed specifically to fit the way the course is taught in Europe
  • New and updated in-depth European case studies help readers bridge the gap between knowledge and practice
  • Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices
  • Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability

Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management.

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Tjek vores konkurrenters priser
Normalpris
kr 716
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice

A key text both for undergraduate and postgraduate programmes in Marketing Management.

An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the

5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes.

Key features of this book include:

  • A structure designed specifically to fit the way the course is taught in Europe
  • New and updated in-depth European case studies help readers bridge the gap between knowledge and practice
  • Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices
  • Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability

Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 808
ISBN-13: 9781292727035
Indbinding: Paperback
Udgave: 5
ISBN-10: 1292727039
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 12 jun 2024
Længde: 31mm
Bredde: 275mm
Højde: 211mm
Forlag: Pearson Education Limited
Oplagsdato: 12 jun 2024
Forfatter(e): Philip Kotler, Malcolm Goodman, Kevin Keller, Torben Hansen, Mairead Brady
Forfatter(e) Philip Kotler, Malcolm Goodman, Kevin Keller, Torben Hansen, Mairead Brady

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781292727035

Sprog Engelsk

Indbinding Paperback

Sider 808

Udgave 5

Længde 31mm

Bredde 275mm

Højde 211mm

Udg. Dato 12 jun 2024

Oplagsdato 12 jun 2024

Forlag Pearson Education Limited

Kategori sammenhænge