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Marketing
- A Critical Textbook
Engelsk
Bogcover for Marketing af Michael Saren, James Fitchett, Mark Tadajewski, Nick Ellis, Ming Lim, Gavin Jack, Matthew Higgins, 9781848608788
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781848608788
Indbinding:
Paperback
ISBN-10:
1848608780
Kategori:
Udg. Dato:
17 nov 2010
Størrelse i cm:
24,1 x 16,8 x 1,4
Oplagsdato:
17 nov 2010

Marketing

- A Critical Textbook
Engelsk
Paperback 2010
Format:

Bog beskrivelse
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.

Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

 

- Explains and debates key concepts in a clear, readable and concise manner.

- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.

- Includes a glossary of critical marketing terms.

- Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.

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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781848608788
Indbinding:
Paperback
ISBN-10:
1848608780
Kategori:
Udg. Dato:
17 nov 2010
Størrelse i cm:
24,1 x 16,8 x 1,4
Oplagsdato:
17 nov 2010
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