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Marketing, Morality and the Natural Environment
Engelsk
Bogcover for Marketing, Morality and the Natural Environment af Andrew Crane, 9780415213820
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780415213820
Indbinding:
Hardback
ISBN-10:
0415213827
Udg. Dato:
26 okt 2000
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 okt 2000
Forfatter(e):

Marketing, Morality and the Natural Environment

Engelsk
Hardback 2000
Format:

Bog beskrivelse
This volume provides a new look at marketing, and in particular the move to establish ostensibly ''green'' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers'' and employees'' understanding of the green marketing activities and processes that take part in their organisations.
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780415213820
Indbinding:
Hardback
ISBN-10:
0415213827
Udg. Dato:
26 okt 2000
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 okt 2000
Forfatter(e):
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