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Marketing Organisation (RLE Marketing)
Engelsk
Bogcover for Marketing Organisation (RLE Marketing) af Nigel Piercy, 9781138980488
Specifikationer
Sprog:
Engelsk
Sider:
252
ISBN-13:
9781138980488
Indbinding:
Paperback
ISBN-10:
113898048X
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):

Marketing Organisation (RLE Marketing)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

  • The study of the organisational location and positioning of the marketing function
  • The analytical perspectives of information-processing theories of organisation
  • The relationship between structure and information
  • Organisational processes
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Specifikationer
Sprog:
Engelsk
Sider:
252
ISBN-13:
9781138980488
Indbinding:
Paperback
ISBN-10:
113898048X
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
26 nov 2015
Forfatter(e):
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