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Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Af: Pierre Valette-Florence, Lynn R Kahle
Engelsk
Bogcover for Marketplace Lifestyles in an Age of Social Media: Theory and Methods af Pierre Valette-Florence, Lynn R Kahle, 9780765625618
Specifikationer
Sprog:
Engelsk
Sider:
309
ISBN-13:
9780765625618
Indbinding:
Paperback
ISBN-10:
076562561X
Kategori:
Udg. Dato:
15 aug 2012
Størrelse i cm:
15,4 x 23,0 x 2,6
Forlag:
Oplagsdato:
15 aug 2012
Forfatter(e):
Genre:

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Af: Pierre Valette-Florence, Lynn R Kahle
Engelsk
Paperback 2012
Format:
Paperback
Bog beskrivelse

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view.

Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

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Specifikationer
Sprog:
Engelsk
Sider:
309
ISBN-13:
9780765625618
Indbinding:
Paperback
ISBN-10:
076562561X
Kategori:
Udg. Dato:
15 aug 2012
Størrelse i cm:
15,4 x 23,0 x 2,6
Forlag:
Oplagsdato:
15 aug 2012
Forfatter(e):
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