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Masters of Advertising Copy (RLE Marketing)
Engelsk
Bogcover for Masters of Advertising Copy (RLE Marketing) af , 9781138995697
Specifikationer
Sprog:
Engelsk
Sider:
396
ISBN-13:
9781138995697
Indbinding:
Paperback
ISBN-10:
113899569X
Kategori:
Udg. Dato:
11 dec 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
11 dec 2015

Masters of Advertising Copy (RLE Marketing)

Engelsk
Paperback 2015
Format:

Bog beskrivelse

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

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Specifikationer
Sprog:
Engelsk
Sider:
396
ISBN-13:
9781138995697
Indbinding:
Paperback
ISBN-10:
113899569X
Kategori:
Udg. Dato:
11 dec 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
11 dec 2015
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