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Media Franchising
- Creative License and Collaboration in the Culture Industries
Engelsk
Bogcover for Media Franchising af Derek Johnson, 9780814743478
Specifikationer
Sprog:
Engelsk
Sider:
277
ISBN-13:
9780814743478
Indbinding:
Hardback
ISBN-10:
0814743471
Kategori:
Udg. Dato:
22 mar 2013
Størrelse i cm:
22,9 x 15,3
Oplagsdato:
22 mar 2013
Forfatter(e):

Media Franchising

- Creative License and Collaboration in the Culture Industries
Engelsk
Hardback 2013
Format:

Bog beskrivelse
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
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Specifikationer
Sprog:
Engelsk
Sider:
277
ISBN-13:
9780814743478
Indbinding:
Hardback
ISBN-10:
0814743471
Kategori:
Udg. Dato:
22 mar 2013
Størrelse i cm:
22,9 x 15,3
Oplagsdato:
22 mar 2013
Forfatter(e):
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