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Mezcal in Oaxaca
- A Craft Spirit for the Global Marketplace
Engelsk
Bogcover for Mezcal in Oaxaca af Ronda L. Brulotte, 9781477330951
Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781477330951
Indbinding:
Hardback
ISBN-10:
147733095X
Udg. Dato:
22 apr 2025
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
22 apr 2025
Forfatter(e):

Mezcal in Oaxaca

- A Craft Spirit for the Global Marketplace
Engelsk
Hardback 2025
Format:

Bog beskrivelse
An ethnography of mezcal and how it has become a global, "artisanal" good. Mezcal is booming. Once considered a peasant drink-the rough, lowbrow cousin of the more refined tequila-the smoky spirit is now prized by connoisseurs the world over. It is also hailed as a savior of Oaxaca, powering a craft industry that can uphold rural economies and Indigenous traditions. Ronda L. Brulotte traces mezcal’s swift rise and its effects on communities that have distilled and enjoyed the beverage for generations. Only in the late 1990s did mezcal begin to escape its longstanding associations with Indigenous and working-class life, even as these very qualities supply the “authenticity” that elite consumers crave. Through a detailed ethnography of the spirits industry in Oaxaca, Brulotte compares the ideal of the artisanal economy with the reality of participation in global markets. Her findings-focused on tourism-led development and gentrification, the exploitation of women and smallholders, and swelling regional migration pressures-raise troubling questions about the ecological and social sustainability of a new craft imaginary that rebrands rustic products as luxury goods.
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Specifikationer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781477330951
Indbinding:
Hardback
ISBN-10:
147733095X
Udg. Dato:
22 apr 2025
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
22 apr 2025
Forfatter(e):
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