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Mobile Media and Applications, From Concept to Cash

- Successful Service Creation and Launch

Mobile Media and Applications, From Concept to Cash

- Successful Service Creation and Launch
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Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.
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Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.
Produktdetaljer
Sprog: Engelsk
Sider: 352
ISBN-13: 9780470017470
Indbinding: Hardback
Udgave:
ISBN-10: 0470017473
Kategori: Salg og marketing
Udg. Dato: 18 nov 2005
Længde: 25mm
Bredde: 178mm
Højde: 252mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 18 nov 2005
Forfatter(e) Ian James, Daniel Freeman, Andy Johnston, Staffan Ljung, Christoffer Andersson


Kategori Salg og marketing


ISBN-13 9780470017470


Sprog Engelsk


Indbinding Hardback


Sider 352


Udgave


Længde 25mm


Bredde 178mm


Højde 252mm


Udg. Dato 18 nov 2005


Oplagsdato 18 nov 2005


Forlag John Wiley & Sons Inc

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